Project Overview
From sourcing quality smokable hemp flowers to providing premium hemp consumer products at affordable prices, Elevated Distributing offers an impressive range of products sourced from the highest quality hemp grown by legacy farmers across the United States. ED partnered with us to enhance its digital commerce experience for its customers and lay the foundation for its future endeavors.
The Engagement
We worked with the Elevated Distributing services team to redefine its core eCommerce experience. We devised a strategic UX framework to meet the evolving needs of ED's target audience.
User Research
Understanding the user behavior, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
Information Architecture
Using models, concepts, guidelines, and designs that focused both on the product and its context for smooth platform interactions and functionality.
UI & UX Design
Designing the UI/UX framework for both the desktop and mobile versions of the website.
eCommerce Store Design and Development
Building custom digital store as per the client's needs and its various stakeholders and ensuring a flawless platform functioning for business growth.
Conversion Rate Optimization
Using A/B testing, multivariate testing, and data analysis to understand the user experience and expectation and integrate them in the UX strategy for increased conversions and profit.
Ongoing Support & Maintenance
Providing ongoing support and maintenance and on-time monitoring so our clients are always ahead in the race.
The Challenge
Elevated Distributing had a promising social presence in the market, with distribution in both B2B and B2C verticals. However, ED's e-store was missing a persistent brand experience and a defined distribution process on its web, social and mobile platforms.
To represent ED as a mature, serious, and reliable brand in the CBD marketplace, our tasks included:
- In-depth user behavior and market research.
- Forming and finalizing the brand logo and product packaging.
- Strategizing social media approach.
- Fixing the desktop and mobile platform's inconsistencies by developing a better end-user process.
The Solution
Our team started by creating and evaluating a brand refresh, keeping in mind the idea of putting forward a simple and clear brand message. We created a thorough solution architecture, branding strategy and enhanced the UI and UX for its desktop and mobile platform. With our demonstrated expertise in the digital commerce division, we successfully rejuvenated its core value proposition. We merged it with an optimized user journey to build ED's stand as an industry leader.
The Big Takeaways
We recognized the need for Elevated Distributing to reflect a greater emphasis on digital selling and showcase its position as a leading producer of smokable hemp and CBD products.
Improving Adoption and Enhancing The Impact of eCommerce
Providing a consistent and distinctive experience to its users was central to its strategy. We worked with ED in full-service engagement to rejuvenate their core values with a unique buying experience.
Initiatives Laying The Foundation Of A Better Customer Experience
With a detailed UX Audit of ED's existing processes and platforms, we identified essential areas to focus on while redesigning its customer experience. Our design team focused on creating a seamless, consistent experience across multiple devices and form-factors.
A Robust, Scalable eCommerce Infrastructure
Our team designed the ED's eCommerce infrastructure from the ground up on scalable open-source technologies, emphasizing cloud-native deployment. The result was a blazingly fast, desktop, and mobile-optimized experience for its users and the conversion rates escalated quickly.
Enhance the clinical impact of your healthcare initiatives.
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At Millipixels, we are always looking out to make this world a better place and create a healthier tomorrow. Work with us to discover and design what's next in healthcare!