Project Overview
Covid-19 has created a myriad of hurdles for companies of all sizes. From Lockdowns throughout the world to 'back to work' and 'back to school' transitions, things have been hard. Ambry Genetics, a leading company in genetic testing, formulated various solutions to help organizations and educational institutions manage issues like - self-reporting, testing and contact-tracing.
Ambry Genetics reached out to us for our support in devising an innovative UX program for its Covid-19 Return to Work and Return to School initiatives. We were tasked to craft a user experience strategy that enabled widespread usage of the system without requiring user training.
The Engagement
We re-imagined every aspect of the solution from the ground up, coordinating with multiple teams and stakeholders to assure that Ambry Genetics can roll out the program across numerous organizations, schools, and counties fast and painlessly.
Detailed UX Audit
Auditing existing UX practices and libraries for repeatable patterns consistent with the brand
User Research & Brainstorming
Researching user needs, behaviors, critical workflows, and pain points. Brainstorming for ideation and problem-solving.
Information Architecture
Working with the technical leadership to define and architect the 'Core UX' for the application environment.
Interaction Design
Optimizing the user journey's for thousands of interactions with the product every day.
The Design System
Developed a UX framework for all Covid-19 Return to Work and Return to School systems and apps.
The Challenge
Ambry Genetics devised programs for 'Return to Work' and 'Return to School' initiatives, enabling organizations and educational institutions to stay a step ahead of the infection curve. Our challenge was to develop a complete user experience strategy, Information Architecture, Interaction design for the solution, and a scalable design system that laid the foundation of future initiatives and features.
The Solution
Rigorous stakeholder needs analysis and user journey mapping was our first step in the course. We recognized the pain points and addressed them to score quick wins. We used UI components from within the existing system and curated a full design system as a part of this engagement. This helped us institutionalize the knowledge we gained and provide a reference framework to support the application framework's continuing evolution.
The Big Takeaways
With this project, we had to innovate on tap, deliver results quickly, and keep the Ambry Genetics' system and its user experience manageable.
Innovating Rapidly For Maximum Impact
Rapid iterations during the ideation stage, quick visualization of the proposed flows, and using existing components within the new UX framework helped drive clarity around critical concepts across multiple teams.
Meeting The Needs Of Individual Sites And Support For Quick Customization
We designed an extensive UX framework and rigorously tested the UI components' ability to present structural customization while maintaining the integrity of Ambry Genetics' interface.
A Simplified Visual Language That Is Current And Keeps UI Out Of The Way
We simplified the system's visual language to build a streamlined UI that relied on elements like- white space, refined iconography, typographic and color treatments, and more to keep the user focused on the task at hand, without the user interface getting in the way.
Laying The Foundation For Future Growth And Addition Of New Capabilities
We designed a flexible UX framework that enabled Ambry Genetics' to quickly launch variants of the system across communities, organizations and scale-up to thousands of simultaneous users with ease.
Meeting the Challenge
“Covid-19 has been the biggest disruptor of our times. The UX our team designed has just helped our client ensure humanity meets the challenge head on”
Harjeet S. Gulati
CEO, Millipixels Interactive LLP
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